Here's what to expect
My process
Step 1
Discovery
The beginning of any project starts with Discovery. During this period, I ask pointed questions to learn more about the brand, do a customer deep-dive, define requirements, and align on targeted outcomes and KPIs.
Step 2
Research
After Discovery, I take those initial learnings and requirements and dive in on research. A combination of competitive research, usability studies, and industry best practices will triangulate customer insights and design next steps.
Step 3
Ideation
After completing the research, I'll start coming up with concepts to present. Depending on the project, this could be initial logo concepts, a website homepage design, or wireframes to show proposed user flows.
Step 4
Review
I present my concepts, the thoughts behind them, and the research that informed those decisions. Then we'll have discussions to see what adjustments can be made to further fine-tune the deliverables.
Step 5
Launch / Handover
We'll have one, last review of the deliverable and make sure everything's good to go. At this point, I'll turn over the final product and package up any relevant files for you. Then we celebrate!
