Hello there! I'm

Andrew Santoro

UX/UI Designer

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But my friends call me Ando. I specialize in UX/UI Design, Branding, and Responsive Web Design & Development. Check out my work and drop me a line below! ūüćĽ

A hexagonal portrait of Andrew Santoro, Visual DesignerA hexagonal dotted background for Andrew's portrait

Past & ongoing friends

I've worked with

Axcend Corp's logo
Wick app logo
Banana Boat's logo
Dos Amigos Tacos' logo
Nissan's logo
Peterson Dental Laboratory's logo
INFINITI's logo
Prime Catch's logo
Steinger, Greene & Feiner's logo
Coastal Waste's logo
Jeep's logo
Miami Grill's logo
Bocaire's logo
Creci's logo
Paladino Rudd's logo
Rugby Street's logo
Hedrick Brother's logo
Andrew Uncharted logo

Behind the scenes

Skills & Experience

Design Philosophy

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I like having fun with my work, especially using animation & interactivity to create a sense of joy. My favorite type of project is one where I can work with and create great experiences for brands that resonate with me. My go-to style is a clean aesthetic + tasteful colors with a dash of personality.

Skills & Proficiencies

UI/UX Design Icon
UX/UI
Branding icon
Branding
Web Design Icon
Web Design
Visual Design Icon
Visual Design
Wordpress Icon
Wordpress
Coding brackets to portray my HTML / CSS knowledge
HTML/CSS

Experience

UX/UI¬†Designer The General¬ģ | 2022 - Present

Creates and runs qualitative tests to observe user feedback

Analyzes user feedback to glean insights to inform design decisions

Creates website & app design concepts based on user feedback

Works with development team to ensure implementation of designs

Creative Director  Andrew Uncharted | 2019 - Present

Creates responsive websites and branding solutions for small businesses

Creates all visual and written content across all digital channels

Manages all brand-related social media accounts

Sells travel photo prints and Lightroom photo editing presets

Visual Design Director2TON | 2021 - 2022

Designed and developed client websites from conception to completion

Worked with clients to create unique logos & branding solutions

Ideated and designed ad creative for brand campaigns

Worked with Customer Experience team to wireframe user flows

Product Designer Odd Owls | 2018 - 2020

Created competitive analysis on competing apps

Conceptualized logo and created brand style

Established brand voice and writing style

Created UI design library

Created UI components for interactive wireframes and prototype

Web Designer AMSI Inc. | 2016 - 2019

Concurrently managed websites and digital properties of 12-16 clients

Conceptualized, coded, and deployed email marketing campaigns

Used design best practices to increase user traffic via Google Ads

Ensured website and advertisement compliance with major brands

What I've been up to

Selected work

Axcend Corp case study
Axcend Corp
Web Design & Development
Andrew Santoro's Logofolio
Logofolio V1
Branding
Wick App's case study
Wick App
Branding | UI/UX Design
The Andrew Uncharted case study image
Andrew Uncharted
Web Design | Branding

Here's what to expect

My process

Step 1

Introduction

At the beginning of any project, we'll be discuss your brand, your ideal users, any specific requirements you might have, and what a successful project looks like.

Step 2

Research

After our initial conversation, I'll start diving in and doing some competitive research as well as gathering inspiration that will help inform my design choices.

Step 3

Ideation

After completing the research, I'll start coming up with concepts to present. Depending on the project, this could be initial logo concepts, a website homepage design, or wireframes to show possible user flows.

Step 4

Collaboration

We'll link up and I'll walk you through my concepts and the thoughts behind them. Together, we'll select a concept and I'll take your feedback and iterate. We'll go through this process several times (established in Step 1) to come up with the finished product.

Step 5

Launch / Handover

We'll have one, last review of the design concept and make sure everything's good to go. At this point, I'll turn over the final product and package up any relevant files for you. Then we celebrate!

Get in touch

Say hello

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Want to inquire about a project? Talk about video games? Critique my work? Use the form or my email below to do 2 of those 3 things.

My email

santoro.andrewj@gmail.com
Thanks for reaching out, new friend! I'll respond in a jiff! (wouldn't it be annoying if I wrote gif?)
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