This client came to me with a logo in need of a quick turnaround. The company, Synkopy Seven, was a blending of success coaching combined with travel and adventure. The coaching methedology would be based off of what the client had learned through her world travels, and the logo needed to impart the interconnectedness of those two ideals.
What I did for Synkopy Seven
Choosing a Typeface
We agreed Concept #1 was the best option. The interaction between two extended and almost completely connected triangles created by the abstracted shape of two connected S's on their side. That concept toyed with asymmetrical reflection and the notion of the two sides to the client's business: the artistic, photographic side and the more formal, client-facing side.
The next option would be to choose a typeface that would compelement the logomark without overpowering it. A thin, sans-serif with sharp edges would make the most sense, since it would mirror the angled shapes of the logo. We decided on the font Grava Light in all caps as the wordmark. The font has equal line weights, sharp edges, and looked great in all caps. In order to get the logomark close enough to the wordmark, the bottom triangle had to take a chunk out of the O. This actually ended up making the full logomark more visually interesting.
When creating the logomark, I already had a gradient in mind, so all that remained was to decide how to implement those colors to the wordmark. Several options were toyed with before deciding on purple for, "Synkopy," and red for, "Seven."
All that was left was to create the all-black and all-white versions for those particular use-cases and this project was finished!